Lead capture
From your website, Facebook and Google forms, WhatsApp and calls, with automatic assignment to agents.
Custom CRM builder • WhatsApp automation • India & worldwide
Zoho, HubSpot or Salesforce alternative: when a custom CRM makes sense
Short answer: A custom CRM is worth it when per-user subscription fees keep growing with your team, when you pay for many features you never use, or when your sales process (WhatsApp follow-ups, site visits, field agents, approvals) does not fit a standard pipeline. With a small team and a standard process, Zoho, HubSpot or Salesforce is usually faster and cheaper to start with.
01 / Side by side
Custom CRM vs off-the-shelf CRM
Subscriptions win on speed to start. Custom wins on fit and long-term cost as your team grows.
| Zoho / HubSpot / Salesforce | Custom CRM | |
|---|---|---|
| Pricing model | Per user, per month, with features split across plan tiers | One-time build, then hosting and maintenance |
| Cost as the team grows | Rises with every user you add | Adding users costs little or nothing |
| Fit to your process | You adapt your process to the product | Built around how your team already sells |
| WhatsApp and SMS follow-ups | Through integrations or add-ons, depending on plan | Built into your pipeline stages |
| Your data | Stored on the vendor cloud, export available | Your own database and hosting |
| Time to start | Same day | A build phase before go-live |
| Best fit | Small teams, standard pipelines, fast start | Growing teams, unusual workflows, high seat counts |
02 / Calculator
What will your CRM subscription cost you?
Enter the numbers from your current invoice.
Subscription spend over 3 years
₹0
Compare this with a fixed quote for a custom CRM plus yearly hosting. Nothing you type leaves your browser.
03 / Features
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What a custom CRM can include
Your pipeline
Stages that match your sales steps, such as site visits, demos, quotations and approvals.
Automated follow-ups
WhatsApp, SMS and email triggered by pipeline stage.
Roles and commissions
Access for owners, managers and agents, with commission tracking.
Reports
Activity logs, deal reports and revenue forecasts.
Integrations
Razorpay, Stripe, Google Calendar and your existing tools.
Field sales app
A mobile app for your field team, built in React Native.
04 / Switching
Moving over, or staying put
Moving from Zoho, HubSpot or Salesforce
All three let you export your contacts, companies and deals. I map that export into the new CRM so your team keeps its history, then run both systems side by side until you are confident to switch.
When to stay with them
- You have only a few users and the standard pipeline fits your sales.
- You rely on the vendor's marketing suite, app marketplace or built-in support desk.
- You need to start this week and cannot wait for a build.
05 / Proof
Work you can check before you call
These are live products. Open them, install them and judge the quality yourself.
IronZone
Laundry and steam-ironing app used by 1,000+ active clients for ordering, scheduling and delivery tracking. Live on the App Store and Google Play.
5Rose Store
Grocery and daily-essentials delivery app for iOS and Android with a Node.js backend.
Shucares
Responsive e-commerce website for a footwear brand.
Yarnberry
Shopify store with Razorpay Magic Checkout.
Dream World Home Appliance
Next.js product catalogue and e-commerce site for an electronics brand.
06 / Free quote, reply within 24 hours
Get a fixed quote for your own CRM
Tell me your team size, current CRM and what slows your sales team down. You will get a scope and a fixed price to compare with your subscription.
WhatsApp (fastest reply)+91 8608383040
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Call+91 8608383040
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Emailmohammednabhaanvalai@gmail.com
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Based in Chennai (IST). On-site meetings in Chennai, remote for clients anywhere in India and abroad.
07 / FAQ
Frequently asked questions
Is a custom CRM cheaper than Zoho, HubSpot or Salesforce?
It depends on users and years. Subscriptions charge per user every month, so cost grows with your team. Use the calculator on this page, then compare the total with a fixed quote for a custom build plus hosting.
Can you migrate my data from Zoho, HubSpot or Salesforce?
Yes. These CRMs export contacts, companies and deals, and I import that data into the new system so your team keeps its history.
Can the CRM send WhatsApp messages automatically?
Yes. WhatsApp follow-ups can be triggered by pipeline stage using the WhatsApp Business API, along with SMS and email.
Who owns the custom CRM and the data?
You do. The code, database and hosting accounts are in your name.
How long does it take to build a custom CRM?
It depends on the scope. After a short discovery call you get a written scope, timeline and fixed price.