Token and queue management
Live token numbers on a TV display, and SMS or WhatsApp wait-time updates so patients wait less at reception.
Short answer: Ready-made clinic software is quickest to start and fits a single doctor with a standard workflow. A custom OPD system pays off when you run several doctors or branches, have your own token and queue flow, want your own branded patient app, or need patient data in your own database instead of a shared platform.
Marketplaces bring new patients. Software runs your day. Custom fits your exact flow.
| Marketplace platforms (e.g. Practo) | Ready-made HMS / clinic software | Custom OPD system | |
|---|---|---|---|
| Main purpose | Patient discovery and online booking | General clinic and hospital management | Your clinic's exact OPD workflow |
| Pricing model | Subscription or listing plans | Subscription or licence | One-time build, then hosting and maintenance |
| Where patients book | In the platform's app, next to other clinics | Your front desk, sometimes a portal | Your own website, app or WhatsApp |
| Brand | Platform brand | Vendor brand | Your clinic's brand |
| Workflow changes | Not possible | Limited to settings | Built to match your queue, rooms and doctors |
| Patient data | Shared platform | Vendor cloud or server | Your own database and hosting |
| Best fit | Getting found by new patients | Standard clinics that want a quick start | Multi-doctor clinics, branches, hospitals |
Live token numbers on a TV display, and SMS or WhatsApp wait-time updates so patients wait less at reception.
Multi-doctor scheduling, walk-ins mixed with booked slots, emergency overrides and online advance payment.
Quick prescription templates, test orders and visit history.
Prescriptions and test orders sent straight to your in-house pharmacy and lab.
Consultation and procedure invoices with GST, UPI and card payments.
Daily OPD counts, doctor-wise revenue and peak-hour analysis.
Booking, live token status and reports, in your clinic's name on iOS and Android.
With a custom system, patient records stay in a database you control, with role-based access for doctors, nurses and front-desk staff and an audit trail of who viewed what. Owning the data makes it easier to meet your obligations under India's Digital Personal Data Protection Act, 2023.
Many clinics keep a marketplace listing so new patients can find them, and run their day-to-day OPD on their own system. Whether bookings can sync automatically depends on what the platform allows; otherwise front-desk staff add them to your queue in a few clicks.
These are live products. Open them, install them and judge the quality yourself.
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Next.js product catalogue and e-commerce site for an electronics brand.
Tell me how many doctors and branches you have and what slows your front desk down. You will get a scope and a fixed price.
Based in Chennai (IST). On-site meetings in Chennai, remote for clients anywhere in India and abroad.
They do different jobs. Practo helps new patients discover and book you. A custom OPD system runs your own queue, appointments, prescriptions and billing in your brand. Many clinics use both.
No. Patients can get their token and wait-time updates by SMS or WhatsApp. A branded patient app is optional.
Yes. Each doctor gets their own schedule and queue, and every branch reports into one dashboard.
Your clinic does. The database and hosting accounts are in your name, with role-based access for staff.
Yes. The token display runs in a browser on any smart TV or a TV connected to a small PC, and updates live as the doctor calls the next patient.